Global Accounts

Global Accounts
Schlüsselkunden ( Key Accounts), die an verschiedenen internationalen Standorten gleichzeitig Produkte oder Dienstleistungen nachfragen. Demzufolge haben G.A. einen guten internationalen Marktüberblick und können detaillierte Angebotsvergleiche durchführen. Aufgrund der großen Beschaffungsbudgets werden zudem die Einkäufe meist gebündelt ( Economies of Scale). Aus dieser Konzentration ergeben sich für den Anbieter Gefahren bei Kundenverlust, denen durch den Einsatz spezieller Key Account Manager und bes. durch eine globale Preisgestaltung begegnet werden kann.

Lexikon der Economics. 2013.

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